BetGames Branding

Brand Book

The BetGames Logo

Our unique logo represents BetGames, our team, our operating principles and our global goals.

The letters ‘b’ and ‘g’ from BetGames were deconstructed to become simple and recognizable shapes. They were tilted at a 24° angle, the same as the Earth on its axis, symbolising what BetGames has grown to become - a global company. In addition, the angled lines and the centered circle become the primary shapes you see in WOW, the BetGames brand slogan.